Join The Devolution

Posted on July 10, 2012 by Michael Walker


This season, Dr Denim is captivated by the idea of going back.The past is now the future and the future looks like the past. We're breaking from mainstream society and pursuing a new lifestyle in the wild. Re-writing the rules for the dream of simple, frugal and purposeful living.

The devolution movement began as an urban culture. Its main purpose was to resurrect what is important in life: love, passion, dreams and denim. It was also a way to reject many values of mainstream culture. The movement was based around the idea of living a self-sufficient life close to nature. For many devolutioners it has become a spiritual practice, giving meaning to the daily life.

Posted in The Goods


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