We´re always excited to head over to Europe and Gothenburg to check out what the Graah family have in store for us next. Gothenburg is Swedens second largest city and luckily not as cold as we thought it would be. It was -17 the week before. Although the snow was falling, painting the streets white, like in a movie scene.We had two quick days where we got to meet up with the Graah boys for the range review and the season conference.
Dined some proper swedish food, known as "husmanskost".
They took us to this amazing abandoned factory where the upcoming seasons campaign was shot.
It used to be a textile factory that had to shut down in the 70´s. Quite a ghostlike feeling being there
as the machines are left exactly the way they were when the factory closed down.
Everything is untouched as the way it was when the workers shut down the machines
and basically just walked away. Spooky!