One of our Swizz retailers, Fizzen, celebrate their 20th anniversary this year.We´re excited for you guys and happy that to see our Dr Denim Plenty- Snake on the cover. Happy 20th!!
A laughable fact is that in the early 1960’s, denim was banned by many schools in the U.S as it had become an icon of teen rebellion.
A favorite book of ours around the Dr Denim office is Karlheinz Weinbergers; "Rebel Youth", an Iconic collection of 1960s images of Switzerland’s young rebels with their obsession with American culture and biker -punk style. Original copies are quite hard to find, but luckily Rizzoli has republished it. Covers your rebellious denim needs.
Our beloved company vehicle, the Dr Denim Ambulance, is getting a makeover.
The Bubble is an initiative of General Pants to connect budding creative talent with industry professionals and kick-start the careers of Australia's next generation of artists and designers. As of today, we've offered up our precious set of wheels for the 'Pimp Our Ambo' bubble challenge.
Together with General Pants, we're offering young designers the opportunity to create the new look for our ambulance. If you're keen to get involved, then head over the The Bubble page for all the details.
This season, Dr Denim is captivated by the idea of going back.The past is now the future and the future looks like the past. We're breaking from mainstream society and pursuing a new lifestyle in the wild. Re-writing the rules for the dream of simple, frugal and purposeful living.
The devolution movement began as an urban culture. Its main purpose was to resurrect what is important in life: love, passion, dreams and denim. It was also a way to reject many values of mainstream culture. The movement was based around the idea of living a self-sufficient life close to nature. For many devolutioners it has become a spiritual practice, giving meaning to the daily life.