Join The Devolution

Posted on July 10, 2012 by Dr Denim Jeans - Australia & NZ

This season, Dr Denim is captivated by the idea of going back.The past is now the future and the future looks like the past. We're breaking from mainstream society and pursuing a new lifestyle in the wild. Re-writing the rules for the dream of simple, frugal and purposeful living.

The devolution movement began as an urban culture. Its main purpose was to resurrect what is important in life: love, passion, dreams and denim. It was also a way to reject many values of mainstream culture. The movement was based around the idea of living a self-sufficient life close to nature. For many devolutioners it has become a spiritual practice, giving meaning to the daily life.

Posted in The Goods


Posted on May 11, 2012 by Dr Denim Jeans - Australia & NZ

Generally known as a cinnamon bun or cinnamon roll, this culinary triumph is a bit of a Swedish speciality. The bun gained popularity in the 1920s as a result of improving post-war supplies of flour, yeast, milk, sugar, butter and cinnamon.The dough generally features a generous portion of cardamom as well. The cinnamon bun is usually round and often baked in a cup to preserve its shape during the baking process. 

Since 1999, Sweden celebrates Cinnamon Bun Day on October 4. Approximately 3 million buns are sold on this particular day, and many more baked in Swedish homes. Now there's a date to put in your diary.

Posted in The Prescription

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