WE ARE DR DENIM
WHERE IT ALL STARTED
DENIM AND GOOD TIMES
Dr. Denim is a jeansmaker from Sweden who made it into a personal quest to be the global cure for half-baked denim. Since 2004, we've supplied great jeans that everyone can afford by being ingenious in an over-priced and somewhat boring denim industry.
The two founding brothers of Dr. Denim, Alexander and Johannes, share an MA degree in economics & management at Oxford University, as well as an extreme attention to detail and their never ending obsession with denim.
The passion for denim was naturally inherited from their father Morten who's been a key player in the European denim industry since the late '70s. He brought stonewashed denim to Europe, as well as the Japanese brand Edwin Jeans, and then introduced the Scandinavians to G-Star Raw. All while operating his own garment and production agency.
Ever since Dr Denim's launch the Graah family have had full ownership of the company, they helm the brand's creative expression, the product development and they set the strategic direction of the brand internationally.
Dr Denim wants to be where the customer is and is therefore represented in 25+ markets around the globe with a firm presence online in a global mindset. Dr Denim satisfies the customer's needs. As a premium brand with an affordable price tag made possible by smart design, Dr Denim offers great value for money without compromising on style.
FROM SWEDEN TO AUSTRALIA
Dr Denim AU & NZ aims to bring you the world's most affordable denim brand in region. Our small team in Sydney works hard to adapt and apply the Dr Denim brand to our Australian crew.
We fuse the Nordic heritage design with a more casual Australian aesthetic inspired by our crew's love of music, art, and design. Working in a small, dynamic, diverse and creative team helps us deliver the kind of experience we think Australia deserves.
Meet the team: Mattias & Kristina made the 15,000 km journey from Sweden to Australia in 2004, bringing DR DENIM in tow! The rest of the DD Crew includes Andrea (Marketing & Art Direction), Steph (Online & Customer Service), Larissa (National Sales Manager), Alex (Logistics), Karolina (Accounts) and finally Sammy (Warehouse doggo).
ON OUR OWN PATH
DR DENIIM CREW
Today, Dr Denim is one of the world's few owner-operated denim brands whose seasonal collections have grown to include a premium selection of apparel for men and women, available global in Dr Denim stockists and premium retailers.
We're lucky to have the freedom to work with individuals with whom we align, and on projects, we truly believe in. We're always trying to break the boundaries of the brand to connect with unlikely crew.
WITH YOU FOR LIFE
Dr. Denim is your family, your friend, your every day companion. Someone you can turn to in every situation. Just like a perfect pair of jeans. Dr. Denim creates affordable staples to live your life in, Dr. Denim is always there with you.
EVERY DAY IS A DENIM DAY.