Dr. Denim takes a science-based approach to sustainability and employs the following principles:

Kaizen: Improvement is a step by step process. We're always striving to do better than last season.

Long Life Over Fast Fashion: We want to make quality jeans that last. It's the best thing for the environment.

Organic Best Sellers vs Greenwashing: We want our high volume best sellers to be 100% organic cotton rather than a small token capsule collection.


Certified Organic Cotton - Is cotton grown using sustainable methods including; non-toxic pesticides and fertilizers, replenishing and maintaining soil fertility and farming biodiverse agriculture. Certified by Control Union.

Recycled Cotton - Is regenerated cotton fibres, produced from using recycled raw materials, as well as used, reconditioned and re-manufactured cotton components.

Lyocell - Is a plant based fibre made from sustainably farmed wood and is therefore biodegradable and compostable. 99.5% of it can be recycled and reused.

Dr Denim is a member of the Swedish chemical group Kemikaliegruppen. We adhere to a chemical policy that is stricter than both the EU directive 1907/2006 “REACH” and California Prop. 65.

Dr Denim's woven labels, metallic buttons and rivets are all certified OEKO-TEX Standard and made by our Swedish supplier Rudholm-Haak.

We do not use the following animal derived materials in our products;

  • Feathers & down
  • Bone, horn, shell or teeth
  • Angora Wool
  • Fur
  • Leather
  • Silk

Dr Denim is a member of Amfori. The organisation complies with the Universal Declaration of Human Rights, the Children’s Rights and Business Principles, UN Guiding Principles for Business and Human Rights, OECD Guidelines, UN Global Compact and International LabourOrganization (ILO) Conventions and Recommendations relevant to improve working conditions in the supply chain.