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CELEBRATING 20 YEARS OF HANDMADE DENIM

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Dr Denim Crew - El Pullin & Chloe Chapman

Dr Denim Crew - El Pullin & Chloe Chapman

Dr Denim is your friend, your family, your everyday companion. Someone you can turn to in every situation. We’re one of the world's few owner-operated denim brands and we're lucky to have the freedom to work with individuals we truly align with, like El Pullin (@ellidy_), Chloe Chapman (@chloechapman) and Hannah Sugarman (@sugermancreative). Seeing our denim on our crew is what drives us to be better. Good jeans, good crew, for you.

A fun and spontaneous afternoon shoot with El and Chloe by the talented Hannah Sugerman. The brief was to keep the focus on the denim and good times, which isn’t hard when these two besties are having a laugh in front of the camera! The dreamy sunset lighting was the perfect setting to capture good friends, beautiful surroundings and great jeans.

Shop El and Chloe's selects:

Echo Light Ecru Jeans

Bella Pants Black

Nora Jeans Black Retro

Echo Jeans Destiny Blue

Nora Jeans Destiny Light Blue Rip

Demi Singlet White